Top 5 Delivered Meal Kits and Specialty Foods Apps in Mexico Q1 2022

In the first quarter of 2022, the top five delivered meal kits and specialty foods apps in Mexico demonstrated diverse performance trends across key metrics, according to Sensor Tower data. Here’s a closer look at each app’s performance.

Vivino: Buy the Right Wine saw a fluctuating trend in weekly revenue, peaking at around $44 in mid-January before decreasing to approximately $14 by the end of March. Weekly downloads experienced a significant drop from 2.9K at the start of January to about 1K by the end of March. Weekly active users decreased from 18.5K in late December to roughly 13.3K by the end of the quarter.

HelloFresh: Meal Kit Delivery had a relatively stable trend in weekly downloads, with minor fluctuations between 58 and 169 downloads throughout the quarter. Weekly active users saw an overall increase from 1.6K at the beginning of January to nearly 1.9K by mid-March, before slightly declining to about 1.7K by the end of March.

ComoQuiero had minimal activity in terms of weekly downloads, with occasional spikes such as 12 downloads in late January and 8 downloads in late March. No significant revenue or active user data was recorded for this period.

eMeals - Healthy Meal Plans recorded minor revenue, peaking at $7 in mid-January, before stabilizing to around $1 per week. Weekly downloads were sporadic, with occasional increases such as 11 downloads in early January and 3 downloads in mid-February.

Factor_ Prepared Meal Delivery showed minimal activity with weekly downloads peaking at 4 in early January and sporadic downloads thereafter. No significant revenue or active user data was recorded for this period.

These insights highlight the varying trends in the delivered meal kits and specialty foods category in Mexico for Q1 2022. For more detailed insights, visit Sensor Tower.